Management for Growth

DYNAMIC MARKETING FOR GROWTH

• How Well Do You Manage Marketing: Where are you now?
  
• Marketing Realities and Trends in Malawi: New Growth areas
  
• The Marketing Essence
  
• Knowing your Customers: Enhancing Customer Services
  
• Product Decisions
  
• Sales Force and Channels Decisions
  
• Advertising and Promotion
  
• Profit-Focused Pricing and Sales Forecasting
  
• My Marketing Plan

EFFECTIVE PERSONNEL MANAGEMENT

• How Well Do You Manage Personnel
  
• Personnel Management in SMEs
  
• Recruitment, Job Descriptions and Performance Evaluations
  
• Creating HRD Strategies
  
• Motivation Techniques
  
• The Improvement Idea Bank
  
• Salaries and Wages
  
• Using Personnel Policy Manuals
  
• My Personnel Management Action Plan

FINANCIAL MARKETING

• Costing and Pricing in your Enterprise
  
• Costs Types
  
• Job Order Costing
  
• Direct Labour costing (Wage and Piece-Rates)
  
• Overheads
  
• Process Costing
  
• Retail and Service Pricing
  
• From Costing to Pricing
  
• Pricing System
  
• Improving your Costing and Pricing Systems
  

MANAGERS PROGRAMME

• Who are you: Entrepreneur or Manager?
  
• Managing, Learning and Organising
  
• Influencing Groups and Networking
  
• Delegating, Listening and Controlling
  
• Creativity in Business
  
• Problem Solving and Decision Making
  
• Time Management
  
• Planning and Strategy
  
• My Managerial Improvement Plan